Our Chocolate-Covered Legacy
MALTESERS. The Lighter Way to Enjoy Chocolate
What could be better than crisp malt centres paired with delicious milk chocolate? Don’t ponder too long - you might miss your mate stealing the last one.
1936
Created by Forrest Mars Sr. in 1936, and first sold in 1937, MALTESERS were originally sold in a box—and were first marketed as ‘energy balls.’
1950s
In 1954, MALTESERS published advertisements premiering the brand’s latest tagline: “More to Munch.”
1980s
In 1988, the Mars factory in Ballarat makes the first Australian MALTESERS.
2012
Mars invests over $50 million into our chocolate factory in Ballarat, including a new MALTESERS production facility.
Today
Every year in Australia, we produce approximately 862 million MALTESERS, which comes out to ~274 MALTESERS every second!
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From our ingredients to our history, we love to answer your questions about MALTESERS.
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